Showing your business’ personality, why brand identity is important.
Your brand identity is in a manner of speaking the PERSONALITY of your company. It is the visual representation of the principles and message for your company and the first thing in many cases consumers recognize. It sets the tone and evokes specific feelings from your audience, communicating your company’s message and establishing the goals of the business.
“Make it simple, but significant. Behind every great design is a great story.
CONSISTENCY! Developing your brand identity creates a cohesive and consistent message across all your marketing materials. By having a similar basic style shared across marketing platforms your audience will connect easier to the messages and recognize your brand far quicker.
DISTINCTION: Brand identity helps you differentiate your business from your competition. A strong brand presence will help to position your brand appropriately and really go a long way to help your company stand out and get recognized.
Brand identity ensures AWARENESS by being present throughout your marketing materials, and it strengthens your memorability as consumers become increasingly more aware of your brand.
“Juxtaposition Design is here for you, let us help you take your brand in a successful direction.
Consistent branding can build LOYALTY, as customers increase and become aware of your brand and consistency, they begin to trust in it. Brand identity connects your products to your company making it easier for the audience to recognize both product and company in unison.
Consider before you get started, what is your company about, who is your target audience and what is the message you want them to receive. Creating your brand identity is about more than just a logo, it is about the colours you choose to represent the business, the imagery that will represent it and the information you want it to portray.
There are many companies out there offering cheap and cheerful piece together logos, and rest assured you get what you pay for. Sometimes cheaper is not always better. There is a whole industry of individuals equipped to help your business succeed. Design is intelligence made visible; it will add value faster than it will add cost.
When planning for your new business or refacing an existing one find that special company you want to work with and build that relationship. It is one of the most important decisions you will ever make.
At https://www.juxtapositiondesign.com we are here to help with your branding needs. We are just a click away from helping you achieve your branding success, visit us today for more information. Remember there are no silly questions only silly answers.
